The history behind Oldham's restoration
Last spring, we had the pleasure of embarking on a guided tour of Oldham, led by a resident and local historian, Jeremy. The tour highlighted both well-known landmarks and hidden historical sites, giving us a deeper appreciation of the town’s rich past. These insights played a crucial role in shaping our place brand and narrative for the council which will soon be shared as the regeneration of the town centre nears completion.
These are some of the highlights that really resonated with us and helped inform our work.
Reversing the elegant decay of Oldham’s grand architecture
As part of the town’s regeneration, the council is restoring historic buildings to their former glory, including the Prudential building, which we visited on our tour. Built in 1889, the Prudential building is one of the first sights visible upon arrival in Oldham, standing directly outside Oldham Central tram stop. Given its visibility, maintaining the building’s appearance is essential in creating a positive first impression of the town. The building is extremely run down, with trees growing within its structure, making it a high-risk site, although still cherished by the locals. Committed to both preservation and safety, the council has now saved the building, stabilising its structure and initiating a full-scale restoration. Read more here.
The preservation of Oldham’s most treasured landmark
Another landmark on our tour was Oldham’s beautiful Town Hall, which first opened in 1841. It has been another vital part of the council’s multi-million-pound renovation and a great success for Oldham’s town centre. The restoration has successfully preserved its rich heritage while giving it a new lease of life.
A highlight of our visit was the popular Egyptian Room which is imbedded in the Town Hall. We admired the beautiful tiles, grand pillars and dazzling lighting. This revitalised space has quickly become a favourite spot for both locals and tourists, playing a key role in attracting visitors to the town centre and boosting the local economy. The Food Hall showcases the building’s stunning Victorian architecture, as it was once the Borough Treasurer’s Rates Hall. With its high ceilings, period details, and restored features, the Egyptian Rooms serve as a positive reminder of Oldham’s past. Take a look at the Egyptian Rooms here.
Tommyfield market
Appreciating 240 years of Tommyfield
As part of our collaboration with the council, we immersed ourselves in the town’s history and engaged directly with its residents. Through community events, we listened to their passionate views on Oldham and its town centre, which deeply influenced our approach to the rebrand.
One of the town’s most cherished spaces, as we came to understand, is Oldham Market, which dates back to 1788. For over 240 years, the market has been a major part of the town’s culture. Now, as part of the regeneration, the market is undergoing a full transformation, including a relocation to the regenerated shopping centre. The market accommodates over 115 different stalls, offering a diverse range of goods and home to hundreds of dedicated traders, many who have spent their entire lives working there. Learn more about the changes being made to the market. We interviewed a number of different market traders who all emphasised how important the market is to Oldham, as it provides more than just a service but a happy, safe space for the community.
One of the town’s most cherished spaces, as we came to understand, is Oldham Market, which dates back to 1788. For over 240 years, the market has been a major part of the town’s culture. Now, as part of the regeneration, the market is undergoing a full transformation, including a relocation to the regenerated shopping centre. The market accommodates over 115 different stalls, offering a diverse range of goods and home to hundreds of dedicated traders, many who have spent their entire lives working there. Learn more about the changes being made to the market. We interviewed a number of different market traders who all emphasised how important the market is to Oldham, as it provides more than just a service but a happy, safe space for the community.
We’ve learned so much from Oldham’s people and the history that surrounds the town, and we’ve thoroughly enjoyed being a part of this project. As more elements of the regeneration come together and plans begin to take shape, we’re excited to see how Oldham transforms into an even better place for its residents and visitors. Learn more about our involvement in the project here.