deK Growth Programme

  • rESEARCH AND pOLICYY

  • CAMPAIGNS

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Targeted business support for SMEs

We supported the deK Growth Programme, a European Research Development Fund (ERDF) -funded enterprise programme led by London South Bank University (LSBU), Lewisham Council, NWES and Goldsmiths, University of London.

In our role, we created a bespoke communications and marketing strategy aimed at attracting new members to the scheme whilst ensuring that existing members continue through the programme and meet the performance conditions attached to the ERDF funding. We undertook a diagnostic evaluation of the existing communication processes to make recommendations and identify opportunities for improvement within the customer journey.

A key part of our approach involved face-to-face conversations with stakeholders to understand how members perceived the programme. From our findings, we provided a comprehensive external communications strategy that aimed to maximise participation in the programme.

 

In addition to our strategic insights, we provided day-to-day social media management resulting in a significant increase in followers and engagement as well as providing engaging content for all external channels, including a monthly newsletter and a full refresh of the website copy.

Project Details

Client: Goldsmiths, South Bank University

Status: Completed 2018

Team: Filigree

Find out more: deklondon.com